Pit Lane Partners is a boutique consultancy specializing in motorsport partnerships and commercial strategy within the Australian racing industry. Founded in 2008, the company operates with a small, experienced team dedicated to aligning brands with motorsport stakeholders to achieve mutually beneficial outcomes.
Their services encompass a broad spectrum of motorsport-related activities, including managing commercial partnerships for Supercar teams, facilitating corporate sponsorships, and orchestrating exclusive hospitality activations at major racing events. Additionally, they offer expertise in driver contract negotiations and have a presence in categories such as the Trans Am series.
Pit Lane Partners has collaborated with various organisations, providing high-level professional commercial management services across Supercar team partnerships, major events and categories such as Supercars and Trans Am / TA2.
The company is led by Commercial Director Alistair Bye and Commercial Partnership Manager Andrew Roberts, who bring extensive experience and integrity to their roles.
With a focus on the Australian motorsport landscape, Pit Lane Partners continues to play a pivotal role in connecting brands with racing teams, events and categories ensuring that partnerships are strategically aligned and effectively managed to deliver value for all parties involved.
Contact us at pitlanepartners.com
