Jack Daniel’s Racing this weekend will celebrate its 300th race in V8 Supercars competition, with a strong result in the Castrol Townsville 500 Driven by TAFE Queensland set to kick the party into overdrive.
The two car sponsorship is one of the longest running in the sport, with the involvement now in its ninth season.
Throughout this time, Jack Daniel’s has used the V8 Supercars platform to promote a responsible drinking message, with the “Pace Yourself, Drink Responsibly” phrase being widely promoted, including on the race car livery.
This commitment has extended to working closely with government bodies such as the SA MAC (Motor Accident Commission), primarily in the area of promoting safe driving initiatives.
Numerous drivers have represented the team on track, with Todd and Rick Kelly being the squad’s primary drivers dating back to 2008 and 2009 respectively.
Highlights for the duo include a pair of victories for Rick in 2011 at Hamilton and Sandown, where he was joined on the podium on both occasions by brother Todd.
Rick also took Jack Daniel’s to victory lane that year at Hidden Valley with a stunning late race move to climb from fifth into the lead.
Todd meanwhile got the ball rolling for the brand in 2008, with the first championship race victory for Jack Daniel’s Racing at Symmons Plains Raceway.
Founding team driver Steven Richards meanwhile found success in 2006, with a race win at the Australian Grand Prix, and also the overall championship round victory at Barbagallo Raceway.
Over the years several top-flight international drivers have joined the squad, including Marco Andretti, Jorg Bergmeister, Scott Dixon, Graham Rahal, Richard Westbrook, and Ben Collins, who played the role of the ‘The Stig’ on the popular television program Top Gear.
Since 2006, the sponsorship has transferred from its origins at Perkins Engineering, through Kelly Racing, and now with Nissan Motorsport, a partnership that commenced with the brand’s return to the sport in 2013.
JACK DANIEL’S RACING STATS
20 Different drivers
7,100 Tyres used
85,000 T-shirts sold
105,000 Kilometres raced in competition
230,000 Litres of race fuel used
400,000 Kilometres travelled by the team’s Mack truck & transporter
13,500,000 Fans trackside
EVENT 7 CASTROL TOWNSVILLE 500 DRIVEN BY TAFE QUEENSLAND
Circuit: Townsville Street Circuit
Circuit Location: Reid Park, Townsville, QLD
Circuit Length: 2.86km
Qualifying Format: Two 10 minute, one 20 minute qualifying session, one Top-Ten Shootout
Race Format: Two 44 lap races, One 88 lap race
See below Jack Daniel’s celebrating 300 V8 Supercar races