The Kennedy Lounge: The pinnacle of luxury and entertainment

The Australian Grand Prix Corporation (AGPC) is proud to announce that Kennedy, one of Australia’s leading luxury retailers will be the presenting partner of The Lounge at the Formula 1® 2018 Rolex Australian Grand Prix.

The Kennedy Lounge, which is the gateway to the Formula One Paddock Club™, is a unique space that brings together Australia’s business and social elite offering networking on a grand scale. Set amongst glamorous surrounds, The Kennedy Lounge will showcase unparalleled levels of live entertainment, luxury and hospitality from 22-25 March.

AGPC, General Manager – Sales, Commercial and Marketing, Corina Black, said she is thrilled to welcome Kennedy on board as presenting partner of The Lounge.

“The Formula 1® 2018 Rolex Australian Grand Prix and Kennedy represent premium global brands and attract an audience to reflect this, so this prestigious alignment is a strong and strategic fit for both organisations,” said Black.

“Melbourne ­heralds the beginning of a new and exciting season of Formula 1®, therefore a great time to be launching The Kennedy Lounge as we continue to shine a global spotlight on the state,” continued Black.

Says Kennedy Executive Chairman James Kennedy, “Kennedy is proud to be a partner of the Formula 1® 2018 Rolex Australian Grand Prix. This event is synonymous with luxury and elegance and provides the perfect platform for Kennedy to showcase our brand to an engaged and global audience.

As Presenting Partner of the Kennedy Lounge we look forward to bringing Kennedy’s unparalleled level of service and signature style to this world-class event for guests to experience and enjoy”.

For tickets to The Kennedy Lounge, the Formula 1® 2018 Rolex Australian Grand Prix and more information regarding the event, please visit

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