The Holden Racing Team has unveiled special Stars War livery for Garth Tander’s Commodore at the Supercheap Auto Bathurst 1000 from October 8-11.
Two unique Star Wars: The Force Awakens designs, will festoon Tander and co-driver Warren Luff’s #2 Commodore in what is the first activation following a recently announced collaboration between Holden and the Walt Disney Company Australia/New Zealand.
One side of the Commodore will feature Kylo Ren and his lightsaber while the driver’s side flank will see the First Order Stormtrooper imagery.
“Star Wars is the greatest movie franchise in history, so I know there will be a lot of interest around our livery from not only our loyal Holden V8 fans, but Star Wars fans globally,” three-times Bathurst 1000 champion Tander said.
“HRT is the most successful team ever at Mt Panorama and to carry the iconic film franchise on the car is extra incentive to add another Bathurst win to my tally. This is one battle I want the dark side to win.”
Holden Motorsport Manager Simon McNamara said the reveal was the first of two exciting announcements ahead of the Bathurst 1000.
“Today’s unveiling is just the first in a number of innovative activations we have planned in our recently announced association with The Walt Disney Company Australia and New Zealand to promote the Star Wars franchise,” McNamara said.
“We are excited as this is the first global activation for Star Wars: The Force Awakens. Not only are we continuing to engage with our traditional and loyal fan base, but we are also opening up Holden and Supercars to all new audiences.”
Set 30 years after the Return of the Jedi, Star Wars: The Force Awakens will be released in cinemas on December 17.
Proving the franchise’s cult following, the first two trailers saw 58 and 88 million views respectively online in the first day of their release.
Unique Holden/Star Wars merchandise will be available at Mount Panorama and for pre-sale at shop.hrt.com.au from today.
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