The W12 is an evolution of last year's championship winning car which delivered the team its seventh consecutive constructors' championship.
Last year the Anglo-German operation replaced its traditional silver design for a predominantly black look, in deference to its diversity drive.
Teaser images released over the weekend suggested that colour scheme would continue, but with a degree of evolution.
That has proved the case, the most notable difference being the three-pointed star's omission from the engine cover in favour of AMG branding.
Victory this year, a distinct possibility given the stable ruleset, would move him beyond the German – ironically the man he replaced to join Mercedes in 2013.
That is followed by the opening race of the year at the same venue two weeks later, on March 26-28.