Speedcafe.com has kicked off the 2017 season by confirming noted multinational, Preston Hire, has joined the leading website’s valued list of Platinum Partners.

Preston Hire is stepping up its commitment and strategy following its addition in 2015, initially as a support sponsor for the Charlie Schwerkolt-owned Team 18.

Increasing as a full naming rights sponsor of the single-car operation last season, Preston Hire is set to unveil its 2017 livery for the experienced Lee Holdsworth in Melbourne on February 17.

Commencing as a small mobile crane hire and scaffolding equipment hire business in 1969, Preston Hire continues to flourish domestically and abroad.

Preston Hire’s Group Managing Director Markus Preston said the partnership with Speedcafe.com was a natural progression of his company’s desire to build its brand and its growing market share.

The Speedcafe.com relationship will play a valuable role in Preston Hire’s desire to be a dynamic player in the market place.

“Speedcafe.com are leaders in their field of keeping their audiences informed and educated in a fast moving industry,” Preston said.

“We know Preston Hire has a great story to tell and we offer numerous services that many Speedcafe.com readers could utilise in their various fields of work.

“We see this partnership as the ideal platform to also inform and educate readers about Preston Hire and hope it will lead to many positive business relationships throughout the year.”

“We have worked incredibly hard at Preston Hire to forge a niche in the market to offer specialised hire solutions for a range of construction needs.

“Our naming rights sponsorship with Team 18 has really allowed the Preston Hire brand to be recognised on a national level and our relationship with Speedcafe.com is an extension of that.”

Speedcafe.com general manager, Justin Murray, said there were clear synergies with Preston Hire joining the award-winning motor racing news website.

“Like Speedcafe.com, Preston Hire is proudly Australian born, bred and owned with an appetite for national and international expansion,” Murray said.

“Preston Hire has done a terrific job building their brand through motorsport in a short period of time and we are delighted that Markus and his team have recognised Speedcafe.com as an asset for the next step of their journey.

“Speedcafe.com will provide Preston Hire with a great opportunity to leverage their investment and to directly engage with the fans – their customers and potential customers.

“All of our partners have recognised Speedcafe.com as an important part of their marketing and activation mix – not just a place for banner advertising.

“It is the support of companies like Preston Hire that allows Speedcafe.com to remain ‘First, Fast and Free’ for our readers. In return all we ask is that our loyal readers seriously consider the products of our partners when in the market place.”

As part of today’s announcement, Preston Hire, will take ownership of the Preston Hire Leaderboard which will provide up to date points on all the major championships and feature on the Speedcafe.com home and news pages.

Preston Hire joins a string of globally recognised brands to be a Platinum Partner on Speedcafe.com including ARMOR ALL, Castrol EDGE, Dunlop, Gearwrench Tools, PIRTEK Fluid Systems, Supercheap Auto, Apex Replicas, Jobstop.com and Vortex Premium Fuels.

For more information on Preston Hire visit www.prestonhire.com.au