• Login
  • Register
Speedcafe.com
  • HOME
  • NEWS
  • PODS
  • PHOTOS
  • RESULTS
  • NETWORK 100
No Result
View All Result
  • SUPERCARS
  • F1
  • MOTOGP
  • NASCAR
  • INDYCAR
  • GT & ENDURANCE
  • KARTING
  • RALLY
  • CHRISTMAS GIVEAWAY
  • HOME
  • NEWS
  • PODS
  • PHOTOS
  • RESULTS
  • NETWORK 100
No Result
View All Result
  • Feed
  • Calendar
  • Results
  • Photos
  • Podcasts
  • Shop
Speedcafe.com
  • Supercars
  • F1
  • NASCAR
  • IndyCar
  • GT & Endurance
  • Karting
  • Bikes
  • Rally
Home F1

Analysis: Mercedes start turn towards salvation

Ian Parkes
Ian Parkes
22 Apr 2023
Ian Parkes
//
22 Apr 2023
// F1
A A
0
Analysis: Mercedes start turn towards salvation

Mike Elliott decided his skillset was best served elsewhere inside Mercedes

Mike Elliott decided his skillset was best served elsewhere inside Mercedes who will hope it is on the road to salvation

It takes a brave man to determine he is better suited elsewhere within an organisation than in the position he currently occupies.

That is the conclusion Mike Elliott came to after 20 months of serving as technical director with Mercedes, leading to him swapping roles with James Allison.

In fairness to Elliott, he was fully deserving of the TD position after Allison had decided to take a step back from day-to-day F1.

In the newly-created role of chief technical officer, the appointment afforded Allison the opportunity to keep a watchful eye on F1 but also apply his technical expertise to other areas. The America’s Cup was one such project.

In moving up into a more over-arching role within Mercedes’ technical structure, Allison at least knew that with Elliott he had a successor more than capable of filling his shoes.

Before joining Mercedes in 2012, Elliott had worked at McLaren and Renault/Lotus, heading up the aerodynamics programmes of both teams during what proved to be six-year tenures with the two outfits.

Win 4 x Supercars event tickets and celebrate with the winers in the Pirtek Victory Lane - Enter Now!

It was during the latter stint at Enstone that the two men worked closely together, with Allison initially joining the team in 2005, serving as deputy technical director and then technical director from 2009 before leaving in 2013, eventually rejoining Ferrari, a team he had previously worked with for five years.

By the time Allison and Elliott were reunited in 2017 at Mercedes, the latter had recently been promoted to technology director from head of aerodynamics.

Elliott faced with sink-or-swim scenario

As one of the foremost technical geniuses of modern F1, arguably second only to Adrian Newey, Allison joined Mercedes at a time when the team was in the ascendancy.

For a further five seasons, Allison kept Mercedes ahead of the chasing pack, with the team claiming a record-breaking eighth consecutive F1 constructors’ title by the time he took on his new CTO role in 2021.

A succession plan had long been put in place prior to then, with Elliott the man earmarked to step in and take up the technical director mantle.

Elliott, however, was forced to jump in at the deep end and oversee the biggest regulatory change in F1 for decades with regard to aerodynamics, and the new ground-effect cars. It was a case of sink or swim.

When Mercedes unveiled its W13, with its ‘zero-sidepod’ design that was in stark contrast to its rivals, it raised eyebrows and questions amongst its competitors as to whether they had missed a trick and adopted the wrong developmental route.

Once the car took to the track, however, it quickly became apparent it was Mercedes who had made the mistake.

The car was horrendously affected by the side-effect of porpoising that Mercedes managed to dial out over the course of the campaign, with George Russell going on to claim the team’s only win in the penultimate race in São Paulo.

Elliott and his team, perhaps surprisingly, opted to persist with the fundamental concept of the car with the W14 for this year, believing there was “a lot of goodness” within its predecessor, and stating the team had to “be careful not to throw it all away and start again”.

During pre-season, however, it quickly became apparent that Mercedes was again found wanting, even more so after qualifying for the season-opening Bahrain Grand Prix.

Mercedes team principal Toto Wolff, perhaps over-emotionally, painted a bleak picture, insisting the package would never be competitive, and that his team would have to “decide what is the development direction that we want to pursue”.

When seven-time F1 champion Lewis Hamilton chipped in and suggested the team had not listened to what he wanted from the car, you have to wonder at what stage Elliott started to consider his options.

Swap too late to save 2023

For Hamilton, in particular, the car lacks the rear downforce he requires to give him the confidence to attack and emerge from corners with the necessary power required to challenge the likes of Red Bull, and to a certain extent, Aston Martin.

It appears there was no undue pressure from inside Mercedes on Elliott other than that which he placed on himself, leading to an introspective analysis of his performance and a decision that Allison is better suited to be the TD.

As Wolff put it, “Mike has moved up to CTO, as he has a brilliant switched-on scientific mind”, with Elliott suggesting the “gladiator” in Allison would lead to the staff around him going “through the fire for him and with him”.

At least Mercedes has opted against making Elliott a fall guy for the car’s failings, as many teams would likely do.

In allowing the swap to take place, Wolff and the team quite clearly value Elliott’s ability, underlined by the fact Allison will now be reporting into him rather than the other way around.

Although Allison now returns to F1’s frontline, it is a decision that has likely come too late to save Mercedes’ season.

Not unless the raft of upgrades planned on the car from the Emilia Romagna Grand Prix at Imola in mid-May onwards suddenly provides Mercedes with its ‘silver bullet’ Wolff has long suggested does not exist in F1.

Mercedes is certainly hoping to at least be closer to Red Bull this season, so all Allison can realistically do is start to turn the ship in readiness for a more comprehensive comeback next year.

Speedcafe Network 100 - logo representing the directory of leading suppliers to the motorsport industry in Australia

List your business today!

Pit Lane Partners: Black background with bold white text reading "PIT LANE PARTNERS" and red accent lines.

Pit Lane Partners

Motorsport Services

Pit Lane Partners is a boutique consultancy specializing in motorsport partnerships and commercial strategy within the Australian racing industry. Founded in 2008, the company operates with a small, experienced team dedicated to aligning brands with...

Pit Lane Partners is a boutique consultancy specializing in motorsport partnerships and commercial strategy within the Australian racing industry. Founded in 2008, the company operates...

Discussion about this post

[postcode_search_form]

Latest from Torquecafe

Porsche set to copy Hyundai’s coolest feature

07 December 2025

Why Ford turned its work ute into a touring beast

06 December 2025

Latest Podcasts

PODCAST: Mostert’s Supercars crown + Piastri’s F1 title reality

02 December 2025

PODCAST: McLaren unlucky in Vegas + Adelaide Grand Final preview

25 November 2025

Related Articles

Drivers have offered mixed opinions on the end of the current F1 regulations. Image: XPB Images

‘They are horrible’: Drivers deliver blunt verdict on outgoing F1 cars

F1
25 minutes ago
F1
0
The FIA election for president will go ahead as planned. Image: XPB Images

FIA election set to proceed with court battle casting uncertainty

F1
1 hour ago
F1
0
Platinum Partner

Latest & Trending News

WIN: 4x Supercars GA passes, BTS tour and Victory Lane Access

Christmas Giveway
7 December 2025
Christmas Giveway
0
Drivers have offered mixed opinions on the end of the current F1 regulations. Image: XPB Images

‘They are horrible’: Drivers deliver blunt verdict on outgoing F1 cars

F1
7 December 2025
F1
0
The FIA election for president will go ahead as planned. Image: XPB Images

FIA election set to proceed with court battle casting uncertainty

F1
7 December 2025
F1
0
Liam Lawson was unlucky not to make it into Q3 in Abu Dhabi. Image: XPB Images

Lawson rues strategy gamble in brutal Q2 Abu Dhabi elimination

F1
7 December 2025
F1
0
Oscar Piastri says 'funny things can happen' in title showdowns, as he lines up third on the grid for the Abu Dhabi Grand Prix. Image: XPB Images

Piastri banking on ‘funny things’ to happen in Abu Dhabi showdown

F1
7 December 2025
F1
0
The top 3 in the final qualifying for the 2025 season. Image: XPB Images

Abu Dhabi GP: Qualifying Results

F1
7 December 2025
F1
0

Advertisement

Pirtek Poll

POLL: Your verdict on the Supercars Finals Series format

Vote View Results Past polls
Pirtek Poll
View past polls
2025 Supercars Championship WINS POLES PTS
1
Chaz Mostert
Mobil 1 Optus Racing
25 4 1 5306
2
Will Brown
Red Bull Ampol Racing
1 2 1 5244
3
Broc Feeney
Red Bull Ampol Racing
88 14 19 5240
4
Kai Allen
Penrite Racing
26 0 0 5233
5
Matthew Payne
Penrite Racing
19 5 1 4461
2025 Formula 1 Championship WINS POLES PTS
1
Lando Norris (GBR)
McLaren
4 7 7 408
2
Max Verstappen (NED)
Red Bull
1 7 7 396
3
Oscar Piastri (AUS)
McLaren
81 7 6 392
4
George Russell (GBR)
Mercedes
63 2 2 309
5
Charles Leclerc (MON)
Ferrari
16 0 1 230
[instagram-feed feed=2]
Support the partners that support Speedcafe
Truck Assist R & J Batteries Pirtek Mobil Super Supercheap Auto Michelin Meguiars coates KTM FORD ACDelco parcelprotect become a partner
AASA PPQ Authentic Collectables sportsnetholidays nuevasolutions bathurst
Green and white "speedcafe." logo on a black background, conveying a racing theme.
Speedcafe.com has been established to provide a daily motorsport news service to the industry and fans in Australia and internationally.
Follow Us

Categories

SUPERCARS

F1

NASCAR

INDYCAR

GT

MOTOGP

PHOTOS

TV

PODS

Platinum Partners

TRUCK ASSIST
R&J BATTERIES
PIRTEK
MOBIL1
SUPERCHEAP AUTO

PARCEL PROTECT

MICHELIN
MEGUIARS

COATES
FORD

ACDELCO

Newsletter

Subscribe to our daily newsletter, the best way to get your news first, fast and free!

Thank you!

You have successfully joined our subscriber list.

Your daily racing fix - Newsletter

Subscribe to our daily and breaking newsletter for all the latest news delivered direct to your box

SUBSCRIBE
Follow Us

Categories

SUPERCARS

F1

NASCAR

INDYCAR

GT

MOTOGP

PHOTOS

TV

PODS

Platinum Partners

TRUCK ASSIST
R&J BATTERIES
PIRTEK
MOBIL1
SUPERCHEAP AUTO

PARCEL PROTECT

MICHELIN
MEGUIARS

COATES
FORD

XPEL

ACDELCO

Green and white "speedcafe." logo on a black background, conveying a racing theme.

Copyright © 2025 Speedcafe.com. This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Our Team    /  Advertise with us  /  Privacy Policy

No Result
View All Result
  • News
  • Calendar
  • Results
  • Event guides
  • Podcasts
  • Shop
  • Photos
  • Videos
  • Contact Us
  • Advertise
  • Network 100

Copyright © 2025 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Calendar
  • Results
  • Event guides
  • Podcasts
  • Shop
  • Photos
  • Videos
  • Contact Us
  • Advertise
  • Network 100

Copyright © 2025 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Sign Up For Our Newsletter

Subscribe to our mailing list to receives daily updates direct to your inbox!

[mailpoet_form id=”28″]