• Login
  • Register
Speedcafe.com
  • HOME
  • NEWS
  • PODS
  • PHOTOS
  • RESULTS
  • NETWORK 100
No Result
View All Result
  • SUPERCARS
  • F1
  • MOTOGP
  • NASCAR
  • INDYCAR
  • GT & ENDURANCE
  • KARTING
  • RALLY
  • CHRISTMAS GIVEAWAY
  • HOME
  • NEWS
  • PODS
  • PHOTOS
  • RESULTS
  • NETWORK 100
No Result
View All Result
  • Feed
  • Calendar
  • Results
  • Photos
  • Podcasts
  • Shop
Speedcafe.com
  • Supercars
  • F1
  • NASCAR
  • IndyCar
  • GT & Endurance
  • Karting
  • Bikes
  • Rally
Home F1

Sauber issues cryptic message after F1 rebrand

The Sauber F1 team has taken to social media with a cryptic message following the Swiss operation’s rebrand.

Mat Coch
Mat Coch
20 Dec 2023
Mat Coch
//
20 Dec 2023
// F1
A A
8
Sauber issues cryptic message after F1 rebrand
A cryptic message has appeared on the Sauber F1 team's social channels. Image: Charniaux / XPB Images

A cryptic message has appeared on the Sauber F1 team's social channels. Image: Charniaux / XPB Images

A cryptic message has appeared on the Sauber F1 team’s social channels. Image: Charniaux / XPB Images

Officially, the team will head into the 2024 season known as Stake F1 Team Kick Sauber after title partner Alfa Romeo ended its relationship with the team.

That followed Audi taking on an increasing stake in the operation ahead of it being rebranded in the German car company’s image for 2026.

Sauber’s interim name was revealed courtesy of the FIA entry list and has come under fire for its complexity.

That has prompted the team to take to social media to address the issue.

“It seems our recently released team name has been getting a lot of attention,” the message wrote.

“While we’re not ready to unveil the final result yet, we are aware of what’s at stake.

“Rest assured, we’re on a mission to unleash the most exciting team identity this team has ever seen.

“Gone are the days of short and sweet. We’re cooking up a feast.”

While the name above the door has changed several times, the current team can trace its F1 roots back to 1993, when Peter Sauber entered the sport with JJ Lehto and Karl Wendlinger.

The Sauber team brought with it Mercedes-Benz, courtesy of a long-established relationship in sportscar racing, the German marque having been absent from F1 in any capacity since 1955.

Karl Wendlinger at the wheel of the 1993 Sauber C12 Mercedes-Benz.I mage: Photo4 / XPB Images

Karl Wendlinger at the wheel of the 1993 Sauber C12 Mercedes-Benz. Image: Photo4 / XPB Images

In its early seasons, the squad boasted Red Bull sponsorship before being bought out by BMW in 2006, at which point it became the BMW Sauber F1 Team.

The race team remained in situ in Switzerland, however, with ownership reverting to Peter Sauber when BMW pulled the pin at the end of 2009.

That created a curious instance where the BMW Sauber F1 Team, as it was known in 2010, was powered by Ferrari engines.

A tumultuous period followed, with the squad never reaching the front-running heights it did under BMW’s ownership in the mid-2000s.

Peter Sauber sold out again in 2016 to Longbow Finance, headed by billionaire Finn Rausing who propped up the team for a time.

In 2018, the squad carried Alfa Romeo backing, adding the Italian car company’s name to its official team name to become the Alfa Romeo Sauber F1 Team.

A year later, the Sauber name was dropped entirely, though under the skin it remained Sauber Motorsport, with the deal nothing more than a commercial rebranding.

That is the name it has reverted to for 2024, albeit with the addition of two (linked) commercial partners.

Tags: zhou guanyu
Speedcafe Network 100 - logo representing the directory of leading suppliers to the motorsport industry in Australia

List your business today!

Simplex Elevators logo: Blue geometric shapes with "SIMPLEX ELEVATORS" in bold black text below.

Simplex Elevators

General Business Services

Founded in 1976, Simplex Elevators is one of Australia’s most trusted independent elevator companies, providing premium lift solutions backed by decades of technical expertise and industry leadership. 100% Australian-owned and operated, we pride ourselves on...

Founded in 1976, Simplex Elevators is one of Australia’s most trusted independent elevator companies, providing premium lift solutions backed by decades of technical expertise and...

Discussion about this post

[postcode_search_form]

Latest from Torquecafe

Kia Stinger’s spiritual successor teased

04 December 2025

Ford Bronco to go global

04 December 2025

Latest Podcasts

PODCAST: Mostert’s Supercars crown + Piastri’s F1 title reality

02 December 2025

PODCAST: McLaren unlucky in Vegas + Adelaide Grand Final preview

25 November 2025

Related Articles

Haas will have a new title sponsor in 2026. Image: XPB Images

Haas to undergo name change in 2026

F1
8 hours ago
F1
0

2025 F1 Abu Dhabi Grand Prix – Schedule, how to watch, TV times & more

F1
18 hours ago
F1
3
Platinum Partner

Latest & Trending News

Haas will have a new title sponsor in 2026. Image: XPB Images

Haas to undergo name change in 2026

F1
4 December 2025
F1
0
Aaron Cameron teases 2026 Liqui Moly Blahst Racing livery.

BRT teases 2026 livery for new naming rights sponsor

Supercars
4 December 2025
Supercars
4
Alice Buckley. Image: Matthew Christie / Network R

Alice Buckley set for belated maiden Supercars test

Supercars
4 December 2025
Supercars
9
Team WRT won the 2025 Bathurst 12 Hour.

More than 30 cars confirmed for Bathurst 12 Hour

Bathurst 12 Hour
4 December 2025
Bathurst 12 Hour
10
Travis Pastrana's Subaru Brataroo 9500 Turbo.

VIDEO: The story behind Subaru ‘Brataroo’ Gymkhana car

Favourite Flick
4 December 2025
Favourite Flick
0
Front Row Motorsports owner Bob Jenkins, left, and 23XI co-owner Denny Hamlin arrive in the Western District of North Carolina on Monday Dec 1, 2025 in Charlotte, N.C. (AP Photo/Jenna Fryer, File)

NASCAR trial intensifies as FRM owner Bob Jenkins challenges charter system

NASCAR US
4 December 2025
NASCAR US
0

Advertisement

Pirtek Poll

POLL: Your verdict on the Supercars Finals Series format

Vote View Results Past polls
Pirtek Poll
View past polls
2025 Supercars Championship WINS POLES PTS
1
Chaz Mostert
Mobil 1 Optus Racing
25 4 1 5306
2
Will Brown
Red Bull Ampol Racing
1 2 1 5244
3
Broc Feeney
Red Bull Ampol Racing
88 14 19 5240
4
Kai Allen
Penrite Racing
26 0 0 5233
5
Matthew Payne
Penrite Racing
19 5 1 4461
2025 Formula 1 Championship WINS POLES PTS
1
Lando Norris (GBR)
McLaren
4 7 7 408
2
Max Verstappen (NED)
Red Bull
1 7 7 396
3
Oscar Piastri (AUS)
McLaren
81 7 6 392
4
George Russell (GBR)
Mercedes
63 2 2 309
5
Charles Leclerc (MON)
Ferrari
16 0 1 230
[instagram-feed feed=2]
Support the partners that support Speedcafe
Truck Assist R & J Batteries Pirtek Mobil Super Supercheap Auto Michelin Meguiars coates KTM FORD ACDelco parcelprotect become a partner
AASA PPQ Authentic Collectables sportsnetholidays nuevasolutions bathurst
Green and white "speedcafe." logo on a black background, conveying a racing theme.
Speedcafe.com has been established to provide a daily motorsport news service to the industry and fans in Australia and internationally.
Follow Us

Categories

SUPERCARS

F1

NASCAR

INDYCAR

GT

MOTOGP

PHOTOS

TV

PODS

Platinum Partners

TRUCK ASSIST
R&J BATTERIES
PIRTEK
MOBIL1
SUPERCHEAP AUTO

PARCEL PROTECT

MICHELIN
MEGUIARS

COATES
FORD

ACDELCO

Newsletter

Subscribe to our daily newsletter, the best way to get your news first, fast and free!

Thank you!

You have successfully joined our subscriber list.

Your daily racing fix - Newsletter

Subscribe to our daily and breaking newsletter for all the latest news delivered direct to your box

SUBSCRIBE
Follow Us

Categories

SUPERCARS

F1

NASCAR

INDYCAR

GT

MOTOGP

PHOTOS

TV

PODS

Platinum Partners

TRUCK ASSIST
R&J BATTERIES
PIRTEK
MOBIL1
SUPERCHEAP AUTO

PARCEL PROTECT

MICHELIN
MEGUIARS

COATES
FORD

XPEL

ACDELCO

Green and white "speedcafe." logo on a black background, conveying a racing theme.

Copyright © 2025 Speedcafe.com. This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Our Team    /  Advertise with us  /  Privacy Policy

No Result
View All Result
  • News
  • Calendar
  • Results
  • Event guides
  • Podcasts
  • Shop
  • Photos
  • Videos
  • Contact Us
  • Advertise
  • Network 100

Copyright © 2025 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Calendar
  • Results
  • Event guides
  • Podcasts
  • Shop
  • Photos
  • Videos
  • Contact Us
  • Advertise
  • Network 100

Copyright © 2025 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.