A new logo and hashtag have been revealed for the Repco Supercars Championship ahead of the 2021 season.
It comes off the back of a recently announced five-year deal with the replacement parts company.
Repco has taken the naming rights on of the championship and the Bathurst 1000, the latter which is also on a five-year deal.
The new hashtag that Supercars fans can follow is #RepcoSC.
The rebrand will be implemented across all corporate and marketing collateral, events, digital, sub-brands ahead of next season.
“The time is right for a new identity as we head into the next phase for the sport, on and off the track,” said Supercars General Manager Marketing, Stephanie Crockford.
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Repco’s Executive General Manager Strategy and Marketing added: “At Repco, we’re Supercars fans.
“It was a privilege to work alongside Supercars to develop the new Repco Supercars Championship logo and unveil the hashtag which will drive engagement with the fans.”
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