Formula 1 will debut a post-race program called the F1 Live Show via Twitter following the Spanish Grand Prix later this month.
Hosted by Will Buxton, the show will follow the podium celebrations and be broadcast by F1’s official Twitter account.
Buxton will be joined by a panel of F1 personalities, including 2016 world champion Nico Rosberg, who will provide analysis and interviews with drivers, team principals and engineers.
“It is good to see the new direction of F1 across digital, as a key channel to engage with fans and future fans of the sport,” said Rosberg.
“I was delighted to join this program when F1 asked me to participate.
“I love F1 and I believe that we can grow the sport through digital engagement.
“The Twitter live show is a terrific step forward.”
“We are thrilled to announce a new initiative aimed at expanding our fan engagement and monetization strategy on Twitter,” added Frank Arthofer, Formula 1’s Director of Digital and New Business.
“Twitter came to us early on with an emphasis on co-producing original live content to extend the race weekend dialogue.
“Given how well their platform caters to driving conversation around global live events, the strategic fit was perfect; we’re thrilled to be partnering with them on this show in 2018.”
The F1 Live Show will take place at 10 events throughout the remainder of the 2018 season, with Twitter also set to broadcast race highlight clips from every race.
The Spanish Grand Prix will be held at the Circuit de Barcelona-Catalunya on May 11-13.
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