The V8 Supercar Championship Series has secured international music sensation P!nk as the sport's ambassador for the next three years.
The announcement has been made as a part of the annual Season Launch celebrations at the Fox Studios in Sydney this evening.
Also unveiled at the launch was the all new television commercial which highlights the series' new catchcry of “The Greatest Show on Wheels” and features the Grammy Award winning artist alongside an all star cast of V8 Supercars drivers including Jamie Whincup, Will Davison, Rick Kelly, Mark Winterbottom, Fabian Coulthard and James Courtney.
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“I want everybody to see my new V8 Supercar commercial that I'm really, really excited about. Dave Meyers my buddy out here in the US directed it and he flew all the way to Australia for it at the end of my last tour,” said P!nk.
“I'm stoked about it, it's awesome. We got to test drive the cars while we were there and it has been a really fun ride. I didn't have to drive with Carey Hart so I'm alive! I'm really excited about the new race season.”
V8 Supercars Australia Chairman Tony Cochrane believes tonight's announcements are an enormous coup for the sport.
“This is the biggest campaign, by a long, long way, that V8 Supercars has embarked on and let me tell you we've done some big things in our history. It is an enormous coup for our sport to have P!nk as an ambassador for the next three years and we are very proud to have her on board,” said Cochrane.
“V8 Supercars is about growth and growing our audiences. We have proven in a relatively short amount of time that V8 Supercars is a world class product on and off the track. Again with this announcement we are setting a very high benchmark.
“So why P!nk? She's the greatest female artist on the planet in my books. She's not afraid to be different. She's bold, she's outspoken and she's unapologetic. She's the most popular modern day artist in this country by a very long margin. She's cool! For all of those reasons V8 Supercars and P!nk are the perfect DNA match.”
There is just over a week before the “Greatest Show on Earth” kicks off for 2010 with the V8 Supercar season opener in Abu Dhabi to begin next Thursday February 18.