Founded in 2020, InSyde Digital is a business by motorsports photographer and owner of InSyde Media Rhys Vandersyde.
InSyde Media, which featured on Networkcafe in July, is a motorsport focused business, with photography and videography, while InSyde Digital is focused on web design, social media, and marketing.
“I’ve built websites, done social media, and E-commerce since I was in high school, and I’ve always done it a little bit, but I’ve never actively promoted it,” Vandersyde said.
“But then COVID happened and it looked like the world was going to stop there for a bit, and I thought I needed to promote some of my other skill sets.
“So that’s how this other stuff ended up under the InSyde Digital banner.
The business focuses on content marketing and web design for small businesses not necessarily in the motorsport arena.
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Vandersyde has also written articles for his clients which drives SEO traffic to help them gain more traction for their business.
He also works closely with Oliver Myers, director and performance coach of Focus Driver Performance, featured on Networkcafe last week.
Vandersyde helps out Myers from a professional standpoint, but is also able to work with the clients at the Focus Driver Performance centre in Sydney Motorsport Park.
“I just help some of the young kids understand how to do the media stuff,” Vandersyde said.
“The media side of things, particularly on the top levels of motorsport can be quite daunting for guys and girls who haven’t been exposed to it as they go through their careers.
“There’s not much media in the lower levels, and then all of a sudden you rock up to a Shannon’s or a Supercars schedule, it’s all in your face and it’s very daunting.
“It’s just about helping them understand what to expect and how to approach it.”
While InSyde Digital and InSyde Media are different, Vandersyde’s work with Myers blurs the line between the two businesses.
“On the InSyde Digital side of things, I’m helping him out with his website, and his content generation, and general social media guidance falls under the InSyde Digital banner” Vandersyde said.
Vandersyde has more than two decades of experience with web design, and is looking to help out clients as much as he can, but recently wanted to separate it from his motorsport photography.
His InSyde Digital website also includes a blog with business advice, as well as tips for any new or returning clients.
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