In Australia’s fast-growing automotive event and driver training sector, The Drive Team has quietly built a reputation as one of the country’s most capable and trusted operators.
Founded in 2010 by Supercars driver David Russell, The Drive Team delivers high-performance track days, corporate and media activations, and nationally recognised driver training programs. Operating across all states and territories, the business supports a wide range of clients — from private car enthusiasts through to major automotive manufacturers.
Its track record is backed by an impressive client list that includes Aston Martin, McLaren, Bentley, BMW, Porsche, Genesis, Rolls-Royce, Mazda, Isuzu, Suzuki and Nissan. These brands rely on The Drive Team to plan and execute events that showcase their vehicles in controlled, high-impact environments. That includes everything from full-scale press launches to dealer training programs, customer experience days, and off-road demonstrations.
At the core of the offering is a network of more than 80 qualified driver trainers and event staff. The team includes current and former professional drivers, advanced road safety instructors and logistics specialists — giving the business the ability to scale nationally and run multiple events in parallel. Every detail, from safety briefings to catering, track setup and customer management, is handled in-house to ensure a consistent and brand-safe experience.
Beyond its work with manufacturers, The Drive Team also delivers structured driver education programs across both the corporate and government sectors. These include fleet safety training, risk management workshops and defensive driving courses — all tailored to real-world road conditions and vehicle types.
What makes the business unique is the combination of motorsport credibility with operational scale. Few organisations in this space have both the technical depth and the executional capacity to service such a broad spectrum of clients — from luxury brands hosting VIP track events to regional councils rolling out safe driving workshops for their staff.
After more than a decade of growth, The Drive Team has become a key player in the Australian automotive landscape. With consistent delivery, trusted partnerships, and national reach, they continue to set the benchmark for professionally run, high-impact driving experiences.
