Australia’s premier speedway series, World Series Sprintcars, will be televised on Network Ten’s digital channel ONE.
The deal will give the WSS access to a larger audience reach.
In 2011 ONE HD 24-hour sports channel re-launched as entertainment channel ONE, to incorporate a diverse range of programs.
Prioritising premium sports and male targeted general entertainment, ONE will be the new home of World Series Sprintcars alongside Formula One and MotoGP.
Speedway Australia’s General Manager Dale Gilson said: “Thousands of more viewers will now be exposed to the series and we are looking forward to growing our fan base and general interest in Sprintcars.”
“WSS will continue to be aired on SPEED as well, for all the dedicated motorsports enthusiasts.”
“ENZED has been the naming rights sponsors for World Series Sprintcars for two years now, and we are very proud to see the series step up to a new level,” James Coulter, Marketing and Business Development Manager at ENZED, said.
Round one of the series is scheduled for December 26 at Speedway City 26km north of Adelaide.
Open to drivers of any nationality, the series runs from Boxing Day until February with nine competing teams.
Last year’s winner James McFadden is hoping to replicate his efforts in the 2013/14 season.
Comprising of 12 rounds at venues around the country, the series ends at Perth Motorplex for the Grand Final on February 21-22.
