Supercars stamps five-year Triple M radio deal

Supercars will form a key alliance with Southern Cross Austereo with the sport to gain nationwide coverage through the popular Triple M Network.

In a five-year agreement starting from 2017, the sport will be covered through the Triple M radio stable throughout the country.

Triple M will also assume naming rights for live concerts at Supercars events during the term of the tenure.

SCA’s chief executive Grant Blackley said the Supercars demographic aligns perfectly with the core Triple M fan base.

“This partnership allows Triple M to serve our audience with pre-race interviews, live updates throughout each race and review each race with the best experts in the business.”

“SCA will work with Supercars to help enhance existing and entice new commercial partnerships, as well as promote and drive awareness and attendance at major entertainment events including Bathurst, the Gold Coast, Townsville and Newcastle.”

“The partnership aligns with the re-branding of 35 regional radio stations on December 15 adding to our existing Triple M Network.”

Supercars Chief Executive James Warburton described the association as a ‘big win’ for the sport.

“This is a big win for the sport but also our fans who will be able to follow Supercars through the iconic Triple M radio network across Australia,” he said.

“Supercars is continuing to go from strength to strength and this partnership is further proof of our position on the sporting landscape.”