Four-time national rally champion Simon Evans has taken the covers off a new Kincrome-backed three-car Polaris side-by-side team.

The three vehicles, which will all have their own unique colour schemes, will be driven by Evans and his children Jackson and Eden in the new-look seven-round Kincrome Motorsport Australia SXS Championship which begins at Rainbow in western Victoria on March 13.

Simon Evans will also campaign a Kincrome-supported entry in the SXS category of the five-round BFGoodrich Motorsport Australia Off-Road Championship, which will include an appearance at the famous Finke Desert Race on June 12-14.

Jackson Evans returns to defend his 2019 national SXS title after the 2020 championship was cancelled due to COVID-19 restrictions.

Eden will round out the team in what will be her debut motorsport season.

“It is great when all the planets align and I feel that is the case with our new partnership with Kincrome,” said Simon Evans, who won the side-by-side championship in 2018.

“We have been a big fan of Kincrome products for years and to have the brand on our vehicles and the company’s management working so closely with us, is fantastic. 

“Obviously the current COVID-affected environment has made the sponsorship market a difficult one and it takes a proactive and dynamic company to become involved in a fresh relationship like this.

“We have to thank Nick (Pritchard) and the Kincrome team not only for their financial and product commitment, but for their incredible enthusiasm for what we are trying to achieve.

“It’s a bit of a dream come true to have both my son and daughter with me in our own family team.”

Kincrome Racing will be part of a new umbrella program titled Team Kincrome which will include other motorsport teams, competitors and events as well as Kincrome employees, customers and Blue Blood loyalty members, who will be encouraged to support and become involved in Kincrome’s commitment to grassroots and professional motorsport.

Kincrome is a third-generation Australian business that supplies quality tools and equipment to the professional trades.

While the Victorian-based company has had some small motorsport relationships in the past, the three-year partnership with Simon Evans Motorsport is the company’s first major sponsorship in racing.

“Simon Evans Motorsport obviously has a great pedigree in Australian motorsport and in rallying in particular,” said Pritchard.

“The partnership with Simon, Jackson and Eden is a natural extension of our series sponsorship and I think provides some terrific opportunities for our brand, customers and staff.

“Just like Kincrome, Simon Evans Motorsport is a generational operation and we really relate to those family values and the loyalty that goes with them.

“We have worked with Simon to develop a real identity for each of the three team members because they all have their own unique story and are at different stages of their careers.

“We are looking forward to all the stakeholders having a lot of fun in 2021 after the cancellation of last year’s championship and a few Kincome trophies returning to the Evans’ household.”

Kincrome also announced in January that former full-time Supercars driver Lee Holdsworth would be the company’s new brand ambassador.

During that announcement it was also mentioned that Holdsworth could make a guest driver appearance in this year’s Kincome SXS Championship. 

The three Kincrome SXS entries will carry identical designs, with Simon’s car having a base colour of blue while Jackson’s will be black and Eden’s silver.

Kincrome Racing will also have major support this season from Polaris, BFGoodrich, Castrol and Method Race Wheels.

2021 – KINCROME MOTORSPORT AUSTRALIA SXS CHAMPIONSHIP

Round 1 – Rainbow, Victoria – March 13

Round 2 – Finke Desert Race, Alice Springs, Northern Territory, April 17

Round 3 – Kooralbyn, Queensland, May 15

Round 4 – St Helens, Tasmania, August 7

Round 5 – Kalgoorlie, Western Australia, September 11

Round 6 – The Bend, South Australia, October 16

Round 7 – Nabiac, New South Wales, November 13

2021 – BFGOODRICH MOTORSPORT AUSTRALIA OFF-ROAD CHAMPIONSHIP

Round 1- St George, Queensland – March 19-21

Round 2 – Finke Desert Race, Alice Springs, Northern Territory – June 12-14

Round 3-  Loveday, South Australia  – July 23-25

Round 4 – Rainbow, Victoria – August 27-29

Round 5 – Kalgoorlie, Western Australia – October 21-24