Although yet to announce it will retain its three car set-up next year, the identity of Lowndes' replacement has been a hot topic in the paddock.
Nissan Motorsport's Simona de Silvestro has already been tipped among others to fill the seat which would coincide nicely with Holden's wishes to field a female driver in Supercars that were highlighted earlier this year.
However, new Holden marketing boss Kristian Aquilina says the decision to replace Lowndes will be solely down to the team with Holden playing a backseat role in the process.
“In the end, it's going to be up to the team to determine who the best driver is for the job for whatever the team objectives are,” said Aquilina.
“They've got to find the right driver for the job, so we'll leave it at that in terms of Roland and Triple Eight determine where they take that.
“It offers them a tremendous opportunity to explore a whole range of areas. But it's up to them.
“At some point I'm sure we'll be brought into it. But they're driving this, and good on them.
“They'll work out what's best to suit what their team objectives are. We're one of many sponsors.”
Holden's factory Supercars deal with Triple Eight will enter its final season of a three-year agreement next year.
The support comes amid a series of management changes at Holden which has seen Aqulina only take up the marketing role from predecessor Mark Harland in April.
“It's a bit early to discuss that (an extension of the deal with Triple Eight). We've got a great relationship with Triple Eight, and they're doing a fantastic job of representing the Commodore,” added Aquilina.
“It's all positive discussion at this stage.
“But it's too early for that. I'm only a few days in the role, so we've got a lot to work out.
“We're enjoying our current relationship and we believe we can do more with them in the context of the existing relationship.
“It's quite positive. The opportunities are fantastic with the other partners on board with that team. I look forward to exploring that more.”
Holden has won 10 of the 18 races thus far in this year's Supercars championship with its new ZB Commodore.