Leading Australian tyre network TyrePlus has joined Speedcafe.com as a Platinum Partner and will use the site as one of its major marketing tools as it increases its national footprint.

TyrePlus is a network of professional independent tyre retailers offering high-quality products and automotive services at competitive prices throughout Australia.

TyrePlus, which is currently a sponsor of Tickford Racing, is a one-stop-shop offering customers a wide choice of major tyre brands, lubricants, batteries, suspension and braking systems.

The addition of TyrePlus to the Speedcafe.com network is a terrific extension of the relationship that the site already has with Michelin and BFGoodrich. TyrePlus is an authorised and preferred dealer for those performance and 4×4 tyre brands.

Michelin Australia Marketing Manager, Swaroop Tulsidas, believes the TyrePlus partnership with Speedcafe.com is a valuable extension of the existing Speedcafe.com relationships.

“We have enjoyed a successful relationship with Speedcafe.com in our first 12 months through Michelin and BFGoodrich and are ready to capitalise on all the opportunities available in 2019,” said Tulsidas.

“We are working to create some terrific concepts and believe the addition of TyrePlus will provide some great opportunities for the Speedcafe.com readership and help us build our brand as we look to grow the dealer network throughout Australia.

“We have enjoyed working with the enthusiastic Speedcafe.com team and will be hitting the ground running heading into the busy Christmas holiday period.”

Speedcafe.com General Manager, Justin Murray, says the marketing systems in place at Speedcafe.com provide direct and accountable opportunities for retail partners such as TyrePlus.

“The addition of a growing retail network like TyrePlus is a terrific fit for Speedcafe.com with our marketing systems and our loyal readership base,” said Murray.

“We have enjoyed a wonderful relationship with Michelin and BFGoodrich this year and that is to go to another level in 2019 with some exciting plans in place for our readers.

“To have a third brand from the incredible Michelin family commit to Speedcafe.com is humbling and testimony to the hard work of our award winning team and the results we are delivering.

“Our readers know they have access to one of the best motorsport news services in the world for free because of the commitment of our Platinum Partners and we encourage them to support them whenever they are in the market for one of their products or services.”

Speedcafe.com’s growing Platinum Partnership base includes Castrol, Pirtek, Armor All, Mercedes-AMG, Supercheap Auto, Preston Hire, Jobstop.com and Michelin.

Speedcafe.com recently celebrated its ninth anniversary and is on target to attract in excess of 36 million page views in 2018, making it one of the world’s leading independent motorsport news outlets.

TyrePlus takes is social and environmental responsibilities seriously with all the network’s dealers members of Tyre Stewardship Australia (TSA).

Find your nearest TyrePlus dealership location by clicking here.