Motorsport icon Alan Jones will become an ambassador for Radical Sportscars in Australia.

The 1980 Formula 1 world champion will take up the role as the British sportscar brand continues to finalise its revamped plans for the 2018 season.

Having focussed largely on a media career as F1 analyst with Network Ten in recent years, the 71-year-old is expected to become the face of Radical Australia.

Jones is set to offer advice and experience to Radical Australia Cup drivers as part of his position.

“I’m very excited to be a part of Radical Australia’s future plans, especially with the new structure of the operation here in Australia, and the big plans they have for the 2018 season,” said Jones.

“I’m a firm believer in categories that introduce drivers and teams to motorsport.

“The Radical Australia Cup as one element of the program in particular provides a strong championship contested across some of the best circuits in the region, in a car that harks back to an era of real motorsport where electronic driver aids and expensive technology very much played second-fiddle to the drivers themselves.”

Radical Australia sees Jones’ appointment as a crucial part of its development plans.

“We’re very excited to invite Alan onboard with Radical Australia,” said Chris Medland from RA Motorsport, the Australian importer of Radical Sportscars.

“We felt that an important step in the evolution of Radical in Australia is to have an iconic face represent the brand, and what better face than that of an Australian Formula 1 world champion?

“This has been an important process for us alongside what we have planned for 2018, with the Radical Australia Cup likely to attract record entries with the program we have in place, and with 100 cars now delivered in Australia over the last 11 years, it’s important that we have a solid structure in place to manage that project for the future.”

The 2018 Radical Australia Cup calendar is yet to be revealed although the series is set to kick off its program at the Liqui-Moly Bathurst 12 Hour from February 2-4.