The owners of New Zealand’s V8 SuperTourer series have confirmed a name change for the championship ahead of the Rush Security Taupo 400 later this month.

Known as the V8 SuperTourers since it was established as a rogue breakaway championship in early 2012, the series will now be known as NZ SuperTourers.

The category retains title backing from automotive parts outlet BNT.

“The series needed a much stronger identity so we are very pleased with the new look and feel,” Ray Noonan, chief executive of the series, said.

“I think fans and potential new audiences have found it very hard to identify with us due to the noise and clutter that has existed since the inception of SuperTourers two and a half years ago.

“NZ SuperTourers sets us apart, a clear differentiation.

“It needed to be simple and stand out, and that is exactly what it does.”

The series assures that the move to a new name does not necessarily mean it is considering a move away from V8 engine power.

The category’s VE Holden Commodores and FG Ford Falcons all run a control, 7.0 litre Chevrolet engine package.

“NZ SuperTourers’ reflects the brand’s commitment to delivering the best motorsport in the country, both today and into the future,” said Noonan.

“The best cars, the best field, the best drivers New Zealand has to offer.

“Of equal importance to us was delivering cut-through for our sponsors within a clear brand hierarchy – which we now have.

“Clean, clear and consistent messaging will deliver greater value for NZ SuperTourers and its sponsors, but ultimately it will resonate with our fans and help grow the series over time.”

The co-driver races at Taupo Motorsport Park in three weeks will be the first round of the restructured 2014/2015 championship where the seven round series will also run at Hampton Downs, Pukekohe, Manfeild, Timaru and Ruapuna.

Confirmed driver pairings for the first three events include Richard Moore/Tim Slade, Greg Murphy/Jack Perkins and Simon Evans/Shane van Gisbergen.