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Supercars has confirmed a new deal with Boost Mobile as the naming rights sponsor of the Gold Coast 500.
Boost Mobile has also come onboard as the official telecommunications company of the championship.
Supercars announced the new partnership in Bathurst today ahead of the Repco Mount Panorama 500.
The agreement comes as Supercars looks to engage a younger audience, according to category CEO Sean Seamer.
“We are seeing a new breed of fans engaging with the sport, with the biggest gains in fan interest amongst the 18-24 age group (up six percent) – which is a key market for Boost,” said Seamer.
“Peter and his team have supported Supercars for a long time through various partnerships and we are thrilled to have them onboard as our official telco partner and naming rights partner of the Boost Mobile Gold Coast 500.”
Boost Mobile has expanded its backing in the Repco Supercars Championship having already held naming rights on the #44 Tickford Racing Ford Mustang of James Courtney.
This year the telco has come onboard with Erebus Motorsport rookie Brodie Kostecki in the #99 Holden ZB Commodore.
Macauley Jones also carries personal support from Boost Mobile while Super2 Series pilot Broc Feeney of Triple Eight Race Engineering will carry the brand’s colours.
“I have long been a passionate Supercars fan and have been vocal as most know,” said Boost Mobile boss Peter Adderton.
“But after several meetings with Sean Seamer I saw how passionate the team at Supercars is around making the desired changes to keep improving the Supercar experience for the fans and viewers and knew Boost had to be involved in the future of Supercars as their official telco partner.
“We also discussed how Boost Mobile can assist in attracting a youth market and how we can do things differently to help support the growth with Boost Mobile as we are with our younger drivers and teams.
“Now becoming the official Supercars telco partner, we are excited to work with Supercars management and their broadcast partners to enhance the mobile fan experience.”
The Boost Mobile Gold Coast 500 takes place across December 3-5.
