Michelin

Michelin’s tyres reinvent tomorrow’s mobility. Founded in 1889, Michelin has been based on innovation and is the official tyre of Porsche racing globally and MotoGP, along with various other pursuits worldwide.
It is the naming rights sponsor of the Porsche Michelin Sprint Challenge in Australia – and has tasted significant success at the Bathurst 12 Hour and Le Mans 24 Hour in the past. The French company utilised its Michelin guides in the pioneering days of motoring to promote its product and encourage people to drive. This evolved to the global Michelin Star concept, which has become the standard bearer to rate the highest quality restaurants around the world.
www.michelin.com.au