Since opening its first retail outlet in 1972, Supercheap Auto has grown to over 300 stores across Australia and New Zealand, employing more than 3,800 team members. Originally starting as a mail-order business, its first store opened in Brisbane two years later, laying the foundation for its expansive growth. Today, Supercheap Auto offers over 10,000 individual products, catering to a wide range of automotive and outdoor needs.
As part of the Super Retail Group, publicly listed in 2004, the brand joins other retail giants such as rebel, BCF, and Macpac. Supercheap Auto is renowned for its 15-year major sponsorship of the Bathurst 1000, including its iconic megastore at the annual event.
The brand has diversified in recent years with online platforms like ‘Super Deals’ and as an official retailer of AC Delco DIY Service Kits.
www.supercheapauto.com.au
