The #12 entry, to be driven to Dean Fiore, will compete in the bourbon company's ‘Devil's Cut' brand, while Steven Johnson's #17 Falcon displays the hues of the recently launched ‘Jim Beam Honey' product.
The cars were launched in the team's pit garage for this weekend's season opening Clipsal 500 Adelaide.
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This season marks Johnson's 13th as a full-time driver with the famous squad.
Dean Fiore joins Jim Beam Racing after spending three seasons campaigning his own outfit, Triple F Racing, in the championship.
The 2012 V8 Supercars Championship kicks off this Friday with the Clipsal 500 Adelaide.
See below for Speedcafe.com's exclusive video on this evening's launch
See below for Speedcafe.com's Clipsal 500 Adelaide Race Guide