The Australian Endurance Championship's Hampton Downs 500 will enjoy naming rights support from Laser Plumbing & Electrical in 2017.
The Waikato circuit made its Australian GT debut just last year as the Hampton Downs 101, denoting the number of laps in the race, but has been extended to form a 500km race.
The signing is an expansion of Laser Plumbing & Electrical's motorsport sponsorship, adding to existing major backing of Australian GT competitor Steven Richards' BMW.
“There were a lot of sports we considered but this opportunity was very well crafted by the team at Hampton Downs,” said Scott Carr, New Zealand general manager of the Laser Group.
“We jumped at the chance to be associated with such an exciting event.”
“For us it's a different channel to market and a great way to get our brand out there.
“We do a lot of radio advertising and this gives us a different dimension including TV exposure in New Zealand and Australia.”
Category and circuit owner Tony Quinn believes that the sponsorship is testament to the growth of the growth of the championship and event.
“It shows that we delivered last year and we're planning an even bigger and better event this year,” said Quinn.
“They've committed to us so now we have to deliver and give them value for money.”
The Laser Plumbing & Electrical Hampton Downs 500 will be Round 3 of the four-round Australian Endurance Championship, to be held on October 27-29.