Glenn Cooper retires as Coopers Executive

Glenn Cooper (PIC: Coopers Brewery)
Glenn Cooper (PIC: Coopers Brewery)

Well-known Adelaide businessman, Mr Glenn Cooper, has retired from his executive role at Coopers Brewery.

Mr Cooper, 63, the Director of Sales at Premium Beverages, will continue as Chairman of Coopers, a position he has held since February 2002.

Coopers Managing Director, Dr Tim Cooper, said that Glenn played a key role in creating consumer engagement for Coopers and its brands during the strongest period of growth in the company’s history since before the Depression.

“Glenn built attachment and bonding for the Coopers brand through key sponsorships, consumer loyalty programs, and building relationships with the trade. He also championed the development of brands such as Coopers Vintage Ale and Coopers Clear,” he said.

“While he is standing down as an executive, he will continue to represent the brewery in various ways, including attendance at key events and functions.

“Glenn will also retain an interest in beer export activities in the North American and Asian markets, including South Korea which he visited in April as part of the Australia trade delegation for the signing of a Free Trade Agreement.”

Under the terms of the FTA, signed by the Australian Prime Minister, Mr Tony Abbott, and South Korean President, Park Geun-hye, tariffs on Australian beer will fall from 30% to zero within the next seven years.

Coopers already exports Sparkling Ale and Stout to South Korea, but expects volumes will increase as the tariff restrictions fall.

Having trained as an automotive electrician, Glenn studied business management before entering the world of computers, eventually setting up his own business in computer sales and services.

He became a Director of Coopers in 1988 and in 1990 began work at the brewery, before taking the position of Marketing Director in 1996.

In 2012, Mr Cooper assumed the role of Director of Sales at Premium Beverages, providing oversight for the company. Premium Beverages is a subsidiary of Coopers.

Mr Cooper has also recently been appointed as Chairman of The Australian Made Campaign Ltd, the not-for-profit organisation that administers the famous green-and-gold Australian Made, Australian Grown logo.

Dr Cooper said Coopers’ National Sales and Marketing Director, Cam Pearce, was now also responsible for Premium Beverages.


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