Michelin appoints new group president for East Asia and Australia

Michelin has recently announced the appointment of Manuel Montana as the new President for East Asia and Australia of the Michelin Group. The appointment will be effective from 1 April 2019 onwards.

Mr. Montana graduated from HEC Paris, one of the top-ranking academic institutions in Europe and worldwide; and is fluent in English, Spanish, French, and Portuguese. He first joined the Michelin Group at Clermont-Ferrand, France, in July 2013 as Mining European Sales Manager. Later, he was transferred to the Michelin office in Turkey to assume the position as Commercial Director in September 2014, and was further promoted as Managing Director in August 2016 – his latest position prior to the recent appointment as President for East Asia and Australia, which results to his relocation to the Michelin office in Bangkok.

Commenting on his appointment, Mr. Montana said: “It is my pleasure and honor to assume my new position at the Michelin office in Bangkok, and to work in close collaboration with professionals at Michelin offices across the East Asia and Australia region. I realize that my new roles and responsibilities come with tests and challenges at times, but I am ready to confront them with steadfast dedication. All my experiences and expertise during the years will be brought to ensure utmost benefits for Michelin in this region, and push forth the business to another level of success.”

Under the leadership of Mr. Montana, the Michelin Group in the East Asia and Australia region will continue to uphold customer-focused policies and strategies in an attempt to strengthen Michelin’s reputation as a premium tyre brand for excellence; as well as to develop innovations for sustainable mobility that is safe, efficient, and environmentally friendly – in line with its mission: “A Better Way Forward.”

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