- Partnership with Ambi Pur, Armor All, Autoglym, Bowden’ Own, Meguiar’s and Turtle Wax makes Supercheap Auto home the largest range of cleaning products
Supercheap Auto, Australasia’s largest specialty retailer in automotive parts, accessories and fitment solutions, today launched a new advertising campaign that features a series of surprising vehicles, racing head to head, with the purpose of getting the vehicles as dirty as possible. With another action-packed, movie-quality experience on the small screen, Supercheap Auto has customers racing in store.
The new ‘Octane Island Volume 2’ ad features Max Mackinnon, aka Eso from Bliss n Eso, as the mad scientist, working alongside the best car care companies in the world to develop top secret formulas. His challenge to the recruits: “Take whatever vehicle you want, just get it… FILTHY!” From toxic waste spills, to dusty decrepit race tracks, through water and through fire, OCTANE ISLAND delivers high action, plenty of dirt and the best cleaning products to get those crazy vehicles sparkling clean and glimmering in the light.
This campaign will excite all motoring enthusiast’s, featuring iconic and unique vehicles being put through their paces in an action packed stunt driven race sequence. From Harleys and buggies, to drift cars and a stadium truck, Volume 2 has it all.
The campaign is the second instalment of the Octane Island series produced by Gold Coast-based agency, The Dreamers. The first instalment of the series, ‘Best Performing Oils’ launched on 18th October and quickly became viral with fans sharing the high action two min video and commenting that they want to see more. With the release of Octane Island volume 2 and they won’t be disappointed.
The filming of the new ‘Octane Island Volume 2’ campaign was shot at the abandoned Wangi Power Station in the rural Hunter region in New South Wales, decommissioned in 1986, which provides a breathtaking industrial backdrop to the video and the deserted Hashima Island, which lies about 15 kilometres from the city of Nagasaki in southern Japan and which many will recognise from the Bond Movie, Skyfall. The island’s industrial heritage was recognised as a UNESCO World Heritage site in 2015.
David Bauer, General Manager Customer Communication & Engagement at Supercheap Auto said that the reaction so far to the campaign has been remarkable:
“Our customers know Supercheap Auto as the home of all things automotive and this campaign further brings that to life. We know our customers love to show off their pride and joy’s – and when you’re showing off your vehicle, you want to make sure it’s looking perfect and in order to do that you need the best cleaning products in the world.”
“Supercheap Auto is known for our engagement with our customers around their passions, and we’re excited to be delivering a campaign that we hope customers will find as exciting and action- packed as we do. Like our customers, we are passionate about high-performance and we know that’s why customers trust us to deliver the solutions and services they need. This ad yet again brings that to life.”
Allan Hardy, Director of The Dreamers, added that:
“We really wanted to mix things up from what people have seen before. So we took everything that we knew; all the cool elements, cool vehicles, cool locations and just threw them in a giant mixing pot.”
“I think that when people watch the final commercial, they’re going to feel like they’re watching something straight off the big screen.”
The campaign will debut today with a national digital campaign.