• Login
  • Register
Speedcafe.com
  • HOME
  • NEWS
  • PODS
  • PHOTOS
  • RESULTS
  • NETWORK 100
No Result
View All Result
  • SUPERCARS
  • F1
  • MOTOGP
  • NASCAR
  • INDYCAR
  • GT & ENDURANCE
  • KARTING
  • RALLY
  • HOME
  • NEWS
  • PODS
  • PHOTOS
  • RESULTS
  • NETWORK 100
No Result
View All Result
  • Feed
  • Calendar
  • Results
  • Photos
  • Podcasts
  • Shop
Speedcafe.com
  • Supercars
  • F1
  • NASCAR
  • IndyCar
  • GT & Endurance
  • Karting
  • Bikes
  • Rally
Home F1

Key expected to make instant impact at Sauber

Ian Parkes
Ian Parkes
23 Aug 2023
Ian Parkes
//
23 Aug 2023
// F1
A A
0
Key expected to make instant impact at Sauber

James Key will start at Alfa Romeo on September 1

James Key will return to Sauber on September 1 – Image: James Bearne/XPB

Incoming technical director James Key is expected to have an instant impact at Sauber after being made a target by Andreas Seidl following his appointment at the end of last year.

The Sauber Group caused a stir in mid-December when, just three weeks after the season had finished, it announced Seidl would be joining with immediate effect as its new CEO after a four-year spell as team principal of McLaren.

Alfa Romeo team representative Alessandro Alunni Bravi has confirmed that Seidl made Key his primary target upon his arrival.

Three months later, McLaren announced a major overhaul, with Key departing, and with David Sanchez hired from Ferrari as technical director, car concept and performance, as part of a newly created three-pronged technical team.

In early June, the Sauber Group confirmed Key’s return to the Hinwil-based squad following a previous stint as TD from 2010-2012, with the 51-year-old due to start on September 1, replacing Jan Monchaux.

Key’s initial role will be to oversee the development of next year’s car.

Bravi insists Key will have enough time ahead of next season to have an influence, alongside a focus on the preparation of the technical department ahead of the arrival of Audi in 2026.

“There are different development phases for the new project,” said Bravi, in an interview with Speedcafe.

“First is the monocoque, and we are defining the monocoque now. The other is the aerodynamics of the car.

“We develop the car in the wind tunnel and with CFD until the very last moment before the start of the season.

“So there will be enough time for him, not just in working for the future to help Andreas shape the technical department towards 2026, but also he will be focused on producing, together with our technical group, a good car for 2024.

“So there will be enough time for him to address the different areas and to give his input.

“This is a team operation. It does not rely on individuals.

“Of course, the position of technical director is important to ensure there is a proper synthesis of everything coming up from the technical department, and to also decide what is the right trajectory for the design of the car.”

The announcement of Key’s arrival was a surprise in some respects, despite his past links with Seidl, given the work of Monchaux in steering Alfa Romeo to a superb sixth-placed finish in last year’s constructors’ championship.

Despite that, Bravi added: “James was the target for Andreas from the beginning when he joined our team.

“We need to develop our structure, and we need to bring huge experience to the team.

“James has been working as a technical director in Formula 1, but also in other areas of a technical department, for many years so he has valuable experience for us.

“With what he has achieved, the success he has had in the past, in accordance with the resources that were available to him, for us, it’s a good opportunity to appoint him, to make a step forward.

“Of course, Jan did a very good job for our team because if we were P6 last year it’s thanks to the work done by Jan, together with his own group.

“But we felt it necessary to put the foundations in place for the future of our team, and we had this opportunity available.

“As I said, he was a target for Andreas, so it was good timing for us especially because we are able to have him join our team from the first of September, so without waiting too long, which was crucial for us.”

As to the possibility of additional changes within the technical department, Bravi remarked: “This will be the work of James.

“We expect that, with his vision, together with Andreas, he will define the structure of the technical department, according to the targets that have been set for it.”

Speedcafe Network 100 - logo representing the directory of leading suppliers to the motorsport industry in Australia

List your business today!

Pit Lane Partners: Black background with bold white text reading "PIT LANE PARTNERS" and red accent lines.

Pit Lane Partners

Motorsport Services

Pit Lane Partners is a boutique consultancy specializing in motorsport partnerships and commercial strategy within the Australian racing industry. Founded in 2008, the company operates with a small, experienced team dedicated to aligning brands with...

Pit Lane Partners is a boutique consultancy specializing in motorsport partnerships and commercial strategy within the Australian racing industry. Founded in 2008, the company operates...

Discussion about this post

[postcode_search_form]

Latest from Torquecafe

Nissan doesn’t know what the new GT-R will be

14 November 2025

McLaren reveals special Vegas livery

14 November 2025

Latest Podcasts

PODCAST: Grassroots Racing Special Edition

12 November 2025

PODCAST: Stewards vs Piastri + Sandown Supercars preview

11 November 2025

Related Articles

Sergio Perez at the wheel of a Ferrari SF-23 in Imola. Image: SportCrash71 YouTube

Perez tests Ferrari for Cadillac at Imola

F1
45 minutes ago
F1
0
Oscar Piastri has reflected on his Azerbaijan Grand Prix weekend, calling it "the worst" of his racing career. Image: XPB Images

How ‘perfect storm’ upset Oscar Piastri’s F1 title charge

F1
19 hours ago
F1
6
Platinum Partner

Latest & Trending News

108 drivers will take part in the inaugural FIA Arrive and Drive World Cup in Malaysia this weekend. Image: FIA

Australia’s rising stars chase glory at FIA Karting World Cup

Karting
14 November 2025
Karting
0
Sergio Perez at the wheel of a Ferrari SF-23 in Imola. Image: SportCrash71 YouTube

Perez tests Ferrari for Cadillac at Imola

F1
14 November 2025
F1
0
The Toyota Supra during testing. Image: Richard Gresham

The silver lining in Toyota Supra’s Sandown no-show

Supercars
14 November 2025
Supercars
3

PODCAST: Whincup steps back, Davison future + full grid locked in

Supercars
14 November 2025
Supercars
0
Jorge Martin crashed into his Aprilia teammate Marco Bezzecchi (circled) during the Tissot Sprint at the Grand Prix of Japan at Motegi.

‘Irresponsible’ MotoGP champ penalised 49 days after crash

MotoGP
14 November 2025
MotoGP
0
Thomas Randle in his retro Castrol race suit. Image: Russell Colvin

Randle ready for ‘most important round of my career’

Supercars
14 November 2025
Supercars
29

Advertisement

Pirtek Poll

POLL: Was Oscar Piastri unfairly penalised for Brazil crash?

Vote View Results Past polls
Pirtek Poll
View past polls
2025 Supercars Championship WINS POLES PTS
1
Broc Feeney
Red Bull Ampol Racing
88 12 14 4150
2
Chaz Mostert
Mobil 1 Optus Racing
25 1 1 4120
3
Matthew Payne
Penrite Racing
19 4 1 4096
4
Cam Waters
Monster Castrol Racing
6 3 3 4078
5
Will Brown
Red Bull Ampol Racing
1 2 1 4066
2025 Formula 1 Championship WINS POLES PTS
1
Lando Norris (GBR)
McLaren
4 8 6 390
2
Oscar Piastri (AUS)
McLaren
81 7 5 366
3
Max Verstappen (NED)
Red Bull
1 5 7 341
4
George Russell (GBR)
Mercedes
63 2 2 276
5
Charles Leclerc (MON)
Ferrari
16 0 1 214
[instagram-feed feed=2]
Support the partners that support Speedcafe
Truck Assist R & J Batteries Pirtek Mobil Super Supercheap Auto Michelin Meguiars coates KTM FORD ACDelco parcelprotect become a partner
AASA PPQ Authentic Collectables sportsnetholidays nuevasolutions bathurst
Green and white "speedcafe." logo on a black background, conveying a racing theme.
Speedcafe.com has been established to provide a daily motorsport news service to the industry and fans in Australia and internationally.
Follow Us

Categories

SUPERCARS

F1

NASCAR

INDYCAR

GT

MOTOGP

PHOTOS

TV

PODS

Platinum Partners

TRUCK ASSIST
R&J BATTERIES
PIRTEK
MOBIL1
SUPERCHEAP AUTO

PARCEL PROTECT

MICHELIN
MEGUIARS

COATES
FORD

ACDELCO

Newsletter

Subscribe to our daily newsletter, the best way to get your news first, fast and free!

Thank you!

You have successfully joined our subscriber list.

Your daily racing fix - Newsletter

Subscribe to our daily and breaking newsletter for all the latest news delivered direct to your box

SUBSCRIBE
Follow Us

Categories

SUPERCARS

F1

NASCAR

INDYCAR

GT

MOTOGP

PHOTOS

TV

PODS

Platinum Partners

TRUCK ASSIST
R&J BATTERIES
PIRTEK
MOBIL1
SUPERCHEAP AUTO

PARCEL PROTECT

MICHELIN
MEGUIARS

COATES
FORD

XPEL

ACDELCO

Green and white "speedcafe." logo on a black background, conveying a racing theme.

Copyright © 2025 Speedcafe.com. This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Our Team    /  Advertise with us  /  Privacy Policy

No Result
View All Result
  • News
  • Calendar
  • Results
  • Event guides
  • Podcasts
  • Shop
  • Photos
  • Videos
  • Contact Us
  • Advertise
  • Network 100

Copyright © 2025 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Calendar
  • Results
  • Event guides
  • Podcasts
  • Shop
  • Photos
  • Videos
  • Contact Us
  • Advertise
  • Network 100

Copyright © 2025 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.