The American-registered operation will carry a largely black design which, side-on, shares strong similarities with the 2023 livery.
However, the top of the monocoque has switched from white to black for the forthcoming season.
It is the only significant change on the car, with major backer Moneygram remaining on the airbox and front wing as team owner Gene Haas's business brandishes the sidepods and rear wing.
Formula 2 race winner Oliver Bearman has been named as reserve driver alongside Pietro Fittipaldi.
Haas is the second team to show off its 2024 look after McLaren unveiled its design last month.